At newdawndesign.co.uk, we believe you deserve to know exactly how this site works. Some of the links on our pages are affiliate links, meaning we may earn a commission if you click through and sign up or deposit at a casino we have reviewed. This comes at absolutely no extra cost to you — you pay the same amounts you would if you visited an operator directly. We mention this upfront because transparency is the foundation of trust, and we want you to feel confident using our recommendations.
What Affiliate Links Are
An affiliate link is a specially tracked URL that tells a casino operator you arrived via our website. When you use one of these links and complete a qualifying action — such as registering an account or making a deposit — the casino pays us a small fee or percentage of revenue. This is a standard practice across the online casino review industry and is how sites like newdawndesign.co.uk are able to produce detailed, regularly updated content without charging readers a penny.
Not every link on this site is an affiliate link. We occasionally reference regulators, responsible gambling organisations, and informational resources where no commercial relationship exists whatsoever.
How We Earn
The table below gives you a clear picture of the different ways a commission might be generated — and confirms that the cost to you in every case is zero.
| Action | Who Pays | Cost to You |
|---|---|---|
| You click a review link on newdawndesign.co.uk | Nobody — clicks alone do not trigger payment | None |
| You register a new account at a listed casino | The casino operator pays us a referral fee | £0 |
| You make a qualifying deposit and play | The casino operator pays us a revenue share | £0 |
| You claim a welcome bonus via our link | The casino operator funds the bonus and our commission | £0 |
How This Affects Our Reviews
The short answer: it doesn't — and here is why you can trust that statement. Rankings and review scores on newdawndesign.co.uk are not for sale. No casino can pay us to appear higher in a list, receive a better star rating, or have a negative finding removed from a review. Our editorial team assesses every Belly Casino product independently, and negative points are reported just as candidly as positive ones.
We acknowledge that affiliate relationships create an inherent incentive to recommend casinos. We manage this conflict by applying the same written methodology to every review, keeping our scoring criteria public, and never accepting payment in exchange for editorial favour. If a casino fails our standards, we say so — even if that costs us commission.
Our Review Methodology
Every casino reviewed on this site is assessed against the following criteria before any recommendation is made:
- Licensing & regulation — valid UK Gambling Commission licence and responsible gambling tools
- Bonuses & promotions — fairness of wagering requirements and terms clarity
- Games & software — breadth of slots, live tables, and quality of software providers
- Payment methods — deposit and withdrawal options, processing times, and any fees
- Customer support — availability, response speed, and quality of assistance
FTC & Regulatory Compliance
In accordance with the Federal Trade Commission's guidelines on endorsements and testimonials, and consistent with advertising standards applicable in Great Britain, newdawndesign.co.uk discloses all material connections between this site and the operators we feature. Any page containing affiliate links will present this disclosure in a clear and prominent manner so that readers can make informed decisions before clicking.
Your Choice
Using our affiliate links is entirely optional. You are always free to visit any casino operator directly by typing their address into your browser. Choosing not to use our links carries no disadvantage to you. We include them as a convenient shortcut — nothing more.
Questions
If you have any questions about how affiliate relationships work on this site, or if you would like clarification about a specific review or link, please get in touch with us directly at newdawndesign.co.uk. We are happy to explain our processes in plain language and welcome feedback from our readers.